O'Neill SONOMA T-Shirt

About The Brand

O’Neill is a pioneering surf and lifestyle brand that has been shaping the action sports industry since 1952. Founded by Jack O’Neill in Santa Cruz, California, the brand revolutionized surfing with the invention of the first neoprene wetsuit, allowing surfers to ride longer in cold waters.

Over the decades, O’Neill has expanded beyond surf into wakeboarding, snowboarding, and lifestyle apparel, all while staying true to its core values of innovation, performance, and environmental responsibility. From high-quality wetsuits and technical outerwear to stylish beachwear and sustainable initiatives, O’Neill continues to push boundaries while protecting the ocean and the planet.

More than just a brand, O’Neill represents a way of life—built for those who live on the edge, seek adventure, and embrace the power of the ocean. “It’s Always Summer on the Inside.”